MTV Targets World Cup Visitors

MTV is targeting soccer fans at the opening of the World Cup with a stark warning -- the woman you pay for sex could be the victim of human trafficking.

With fears that up to 40,000 women may be lured to Germany from eastern Europe to fuel the sex industry, the music channel is urging its young audience in starkly dramatic video spots to think twice before sleeping with a prostitute.

"Thousand of women will be trafficked to Germany for the World Cup and forced by criminals to have sex against their will," it warned. "Maybe with football fans. Maybe you."

"...Our message to fans is -- Think hard about paying for sex. You may think it is a piece of fun but you could be fuelling the sex traffic industry."

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MTV to soccer fans: Don't fuel sex traffic trade